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.AD Domain: Andorra’s Internet Extension Now Open to the World


Table of Content

Introduction
The Ultimate Domain for Advertising and Marketing Professionals
Launch Phases: Transition and General Availability
Opening Phase (May 22 – September 4)
Landrush Phase (September 5 – October 16)
General Availability (Since October 22, 2024)
Four Easy Steps to Register Your .AD Domain
Conclusion: Don’t Miss Out on Andorra’s Digital Future
 

Introduction

Exciting news for businesses and individuals alike: the .ad domain, Andorra's official top-level domain (TLD), has just gone global, with open registration available from October 22!

The .ad domain, originally designated as a country code top-level domain (ccTLD) for Andorra, holds significant value in establishing a regional identity while reaching a global audience. If you're curious to learn more about ccTLDs and their importance, check out our article on What Are Country Code Top-Level Domains and Why Do They Matter?.

Historically, obtaining a .ad domain required a registered trademark in Andorra. However, since September 5th, the registration phase has expanded to include trademark holders from any jurisdiction, and with the upcoming general availability phase starting October 22, anyone can secure a .ad domain without any prior requirements. This means you can take full advantage of its potential—no Andorran trademarks necessary!
 

The Ultimate Domain for Advertising and Marketing Professionals

The expansion of the .ad domain, managed by Andorra Telecom, brings Andorra to the global digital stage by offering a dedicated online space for advertising and marketing companies. A .ad domain enables businesses to create concise, impactful web addresses that clearly communicate their purpose and expertise, making it an appealing choice for brands looking to stand out in this competitive marketplace.

The .ad domain has moved to a standardized system called EPP, which makes domain registrations, renewals, and transfers smoother and more efficient. This new system is widely accepted across the industry, making it easier for domain registrars to work with. As a result, registering and managing your .ad domain will now be faster and simpler.

Originally designated as a country code top-level domain for Andorra, the .ad extension may quickly become the preferred choice for advertisers, marketers, and media professionals.

Here’s why:

  • Immediate Clarity: A .ad domain instantly signals to visitors that your site is focused on advertising and marketing. This direct association helps draw in the right audience, including potential clients, collaborators, and industry peers.

  • Elevated Brand Identity: Stand out in a crowded marketplace with a domain that enhances your brand's credibility. A .ad extension differentiates your website from standard .com domains, reinforcing your expertise in the advertising sector.

  • Trust and Authenticity: A regional domain like .ad fosters trust and authenticity, helping businesses build credibility with their Andorran audience. This association can strengthen your brand's reputation and make it easier for local clients to connect with you.

  • SEO Advantages: Using a relevant domain extension such as .ad can improve your search visibility, as it immediately aligns your website with keywords related to advertising and marketing, making it easier for your target audience to find you.

  • Memorable and Concise: A .ad domain is short, catchy, and easy to remember, making it more likely for visitors to return to your site or share it with others. In an industry where first impressions matter, a memorable domain can set you apart.

  • Global Reach with Local Flavor: While it represents Andorra, the .ad domain has universal appeal, allowing companies from anywhere in the world to connect with audiences seeking advertising expertise. It provides a unique opportunity to position your brand on the global digital stage while still leveraging local relevance.

With its strong connection to the advertising industry, a .ad domain instantly communicates your website's purpose. Whether you're launching an innovative campaign or showcasing your creative work, it helps you stand out in a competitive digital landscape, effectively reflecting your brand identity while meaningfully engaging your audience.


Launch Phases: Transition and General Availability

.ad domains have been open to registrants worldwide since October, through a newly released list of approved registrars, including Nominus.com.

Here’s a quick breakdown of the phases leading up to the General Availability phase:

Opening Phase (May 22 – September 4): During this priority registration period, the following categories were able to secure their domains:

  • Corporate names of Andorran entities

  • Foreign trademarks that have no effect in Andorra

  • Names of Andorran residents

  • Names matching existing top-level domains (TLDs)

Landrush Phase (September 5 – October 16): In this phase, registration opened up to the same categories as the Opening Phase, with an added bonus—names without any prior rights could also be registered.

General Availability (Since October 22, 2024): Domains have been available to everyone on a first-come, first-served basis, allowing anyone to claim their perfect .ad domain through an approved registrar such as Nominus.com.

Additional Features: The .ad domain also supports Catalan characters, ensuring that regional nuances are preserved. Plus, one- and two-character domains will be available for registration in the future. For those who already hold .ad domains, you can renew for a period of 1 to 10 years, moving away from the previous 2-year renewal period.

Don’t Miss Your Chance!
Consider how the .ad domain can elevate your online presence. Now, you can secure your .ad domain and position yourself for success in the advertising and marketing realm.
 

Four Easy Steps to Register Your .AD Domain

With the highly anticipated global launch of the .ad domain in the general availability phase, registering your domain has never been easier! Whether you represent a public institution, a brand, or have an Andorran commercial name, here’s how to navigate the registration process effectively:

1. Choose a Registrar: Start by selecting an accredited registrar to process your application. Options include well-known registrars such as Nominus. For a seamless experience, consider visiting nominus.com for more information and access to their registration portal.



Figure 1. Nominus' .ad Registration portal. Source: Nominus.com.

2. Search for Availability: Before proceeding, check if your desired domain name is available. You can use Nominus' simple to use search tool that allows you to input your preferred domain name and confirm its availability instantly.



Figure 2. Nominus Search Tool. Source: Nominus.com.

3. Requirements:

Before October 22, 2024
During the transitional phases before general availability, registration required proof of status as an Andorran Public Institution or as the owner/licensee of a registered trademark. Required documentation included:

  • Names of Andorran legal entities

  • Foreign trademarks without effect in Andorra

  • Names of Andorran residents

  • Holders of pre-existing domains in other TLDs

Now, with General Availability:
As of October 22, 2024, the .ad domain is available on a first-come, first-served basis without any documentation requirements! You can easily register your .ad domain through an accredited registrar without needing to provide proof of status or affiliation.

4. Complete the Registration: Fill out the application form with basic information such as your contact details and the domain name you wish to register. Don’t forget to complete the payment process as specified by your chosen registrar.


Conclusion: Don’t Miss Out on Andorra’s Digital Future

The global launch of the .ad domain presents a valuable opportunity for businesses and individuals to strengthen their online presence. Whether you're in digital marketing, running an advertising agency, or building a brand, a .ad domain can be a powerful asset.
 
As general availability begins on October 22, 2024, anyone worldwide can now register a .ad domain and connect with a global audience.
 
With its strong ties to the advertising and marketing sectors, a .ad domain can enhance your brand, builds trust with clients, and boosts your search engine visibility. The streamlined registration process, free of previous documentation requirements, makes it easier than ever to secure your domain and establish your niche in the digital world.
 
Don’t miss out! Unlock the potential of a .ad domain and take your brand to new heights. Visit nominus.com to begin the registration process and secure your .ad domain today!