Amazon Registry Launches .DEAL and .NOW Domains: Everything You Need to Know

Introduction 

Amazon Registry has introduced two new domain extensions, .deal and .now, launched on August 22, 2024. These new domain extensions follow a structured rollout schedule, giving businesses the opportunity to secure their domain in three phases: Sunrise, Landrush, and General Availability.
 
The .deal extension is perfect for brands looking to attract consumers seeking special offers and discounts. Meanwhile, the .now extension is tailored for real-time businesses, such as delivery services or news outlets, looking to promote urgent and immediate actions. If you wish to buy a .deal domain or .now domain, here’s how the domain is to be rolled out:
 
- Sunrise Phase: Started on 22 August 2024, this phase is reserved for trademark holders registered with the Trademark Clearinghouse (TMCH) and runs until 21 September 2024.
 
- Landrush Phase: Kicking off on 23 September 2024, this phase is open to everyone looking to register a domain. In this phase, anyone can register a .deal or .now domain by paying a one-time premium in addition to the standard registration fees.  It’s the ideal time to buy .deal or buy .now domains before high-value names are claimed. The phase ends on 28 September 2024.
 
- General Availability (GA): Beginning 30 September 2024, GA opens registration to the public on a first-come, first-served basis. Anyone can register your domain during this phase, with Trademark Claims running from 23 September to 23 December 2024.
 

Table 1. Showing Phases for .deal and .now GLD rollouts.

Premium domain names are also available, with pricing based on demand and value. For those looking to make the most of these business domains, this is your chance to secure your domain and elevate your brand.
 

What are .DEAL and .NOW and Why Should they Matter to your Online Businesses?

The .DEAL Domain Extension 

In today’s competitive market, consumers are constantly on the lookout for the best promotions. A .deal domain offers businesses a direct way to attract shoppers specifically looking for discounts and special offers. Whether you're running an e-commerce site or a startup, brand with .deal and take advantage of its ability to drive traffic through flash sales and coupons. Domains such as "autumn.deal" or "promotion.deal" are not only memorable but also instantly communicate your value proposition. It's one of the best domain extensions for companies focused on discounts and promotions.
 

The .NOW Domain Extension 

In the fast-paced digital age, speed is crucial. A .now domain is the ideal extension for businesses that rely on real-time operations—whether it's a news site or a delivery service. Domains such as "order.now" or "getit.now" create a sense of urgency, encouraging users to act quickly. As part of your digital marketing domains, .now is a powerful asset for campaigns designed to prompt immediate action, making it one of the best domain extensions for companies focused on immediacy.
 

How to Register Your .DEAL and .NOW Domain 

Securing your .deal or .now domain is straightforward, but timing is critical due to the first-come, first-served nature of the launch. To get started with your domain registration:
 
1. Choose Your Domain Name: Think of a name that reflects your business goals. For example, a domain like “summer.deal” or “order.now” is both catchy and effective.
  
2. Check Availability: Use a domain registrar to see if your desired domain is available. With these high-demand extensions, it’s important to act fast.

3. Register Your Domain: Once you’ve found the perfect name, complete the domain registration process. Both .deal and .now domains become publicly available from September 30, allowing anyone to secure their domain, regardless of industry.

Maximizing Your Brand Potential with .DEAL and .NOW 

A .deal or .now domain can take your business to the next level by improving brand visibility and engagement. With a .deal domain, you can instantly attract customers interested in promotions and discounts, making it one of the top business domains for e-commerce.
 
On the other hand, .now domains are perfect for businesses operating in real-time, encouraging swift action from customers through a sense of urgency.
 
By choosing the right domain and completing your domain registration, you can position your brand at the forefront of the digital marketplace.
 

Conclusion 

The launch of .deal and .now domains by Amazon Registry offers a unique opportunity for businesses to enhance their digital presence. Whether you want to attract deal-hunting consumers or create a sense of urgency with real-time offers, these new domain extensions are designed to help brands stand out.
 
With domain registration now open and high-value names available, now is the perfect time to secure your domain and take advantage of the best domain extensions to drive engagement and boost your marketing efforts. Don't miss the chance to buy .deal domains or buy .now domains and maximize your brand's potential in today’s competitive online marketplace.