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Benelux trademark protects Belgium, Netherlands and Luxemburg. In order to obtain trademark protection in Benelux you can register your trademark in two ways: First option is that you request registration in the entire European Union with one single application; this can be done via the European Union Trademark which grants trademark protection in the 28 country members of the EU (more info here). Second option is that you register directly your trademark in Benelux. If you want to proceed this way please follow the steps described belows.
Step 1 - Trademark Comprehensive Study
Before filing your trademark in the Aruba, you must evaluate any issues that may arise during the registration process. Our Comprehensive Study not only lists similar trademarks (graphic and phonetic) that may conflict with yours but also provides you with an Attorney's opinion on the trademark registration possibilities and the class(es) that your goods/services belong to.
Trademark Class Recommendation
Graphic & Phonetic Similarity Trademark Search
Trademark Attorney's Analysis & Advice
Step 2 - Trademark Registration Request
Specialized attorneys file your Trademark Application in the Aruba and carry out all the necessary formalities to bring your application before the Aruba Trademark Office for approval and registration. As soon as your trademark is filed, we send you a filing report that includes an application number and date, plus a scanned copy of the filed trademark application.
Process Handled by Experienced Trademark Attorneys
Filing the Report & a Scanned Copy of the application
Tracking the Registration Process Online
Step 3 - Trademark Registration Certificate
Once your trademark application is approved, our attorneys complete all the formalities necessary to obtain the registration certificate in the Aruba. After the certificate is issued, it is forwarded to your address along with a registration report specifying the registration number, registration date, and any special consideration that should be taken into account in the Aruba.
Process Handled by Experienced Trademark Attorneys
Delivery of Registration Certificate & Report
Monitoring & Notification of Important Dates
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 Frequently Asked Questions
Trademark Registration
Is there a time frame for the trademark registration approval?

The average time frame for the registration approval is 10 months, if no objections or oppositions arise.

If I register my trademark in Aruba, do I have protection in other territories?

The trademark is protected within the country of Aruba and its territorial waters.

Do I need to sign a Power of Attorney?

The applicant must sign a Power of Attorney to complete the registration process.

Are there any benefits from a pre-filing use of the trademark?

There are no benefits from pre-filing use of a mark.

Will there be problems in case I don’t use my trademark after registration?

No. A registered mark cannot be attacked based on non-use.

What are the types of trademark that can be registered in Aruba?

The following marks or signs are acceptable for registration:

  • Words
  • Slogans
  • Names
  • Colours
  • Three-dimensional shapes
  • Devices
  • Sounds
  • Mottos
  • Notorious marks
  • Service marks
What are the phases of application after a trademark has been filed in Aruba?

Applicants for trademark registration go through 3 major phases namely examination, registration and publication. The applicant must fulfil all requirements to be accepted for registration. Details about the application will also be made available through publication.

What type of trademark is not registrable?

The following marks are not acceptable for registration:

  • Generic terms
  • Marks that contradict public order or moral standards
  • Non-distinctive marks
  • Name, symbol or flag of a state, nation or region including international organizations
  • Surnames
  • Name of geographic location
Does Aruba use the "Nice Classification" system?

Yes. The Nice Classification system is effective in Aruba.

Does the Community Trademark apply for Aruba?

No. Aruba does not recognize the Community Trademark.

Is there any possibility to claim priority in Aruba?

Yes. Applicants may claim priority if they satisfy these requirements:

  • Their home country is a Paris Convention signatory
  • Date of home application is within 6 months prior to application in Aruba
What do I need to do to satisfy the use requirement?

A registered mark in Aruba is valid for ten years whether it is in use or not.

Once my trademark has been registered, for how many years will be valid?

The trademark is initially valid for 10 years.

What will be the renewal date of my trademark?

The first renewal should take place 10 years from the date when the application was filed.

Is it legal to use my trademark even if it is not yet registered?

It is legal to use an unregistered mark for goods and services.

Does having a registered trademark in Aruba give me any right?

Registration is not a requirement in order to secure rights to a trademark. The “first to file” rule takes effect in Aruba.

What is the web address of the trademark national office?
Is there any need to use my trademark before I apply for registration?

No. Applicants need not use the mark prior to registration. Intent to use the mark is also not required.

Can a Trademark Application be opposed?

Opposition is not possible.

Who can contest my trademark application?

Nobody can contest a trademark application.

Is it possible to cancel a registration?

Yes. A trademark registration is cancellable on the following grounds:

  • Violation of proprietary rights or an earlier registration existed
  • Mark is descriptive, deceptive, misleading, disparaging, or generic
  • Violation of rights in a personal name
  • Mark is lacking in distinctiveness
  • Mark has geographic indication
  • Mark is against public moral or policy
  • Violation of rights under Article 6ter, Article 6bis, Article 6septies and Article 8 of the Paris Convention
Are there any rights established by having a registered trademark?

Yes. Owners of a registered mark are able to obtain the following rights:

  • Exclusive right to use the trademark
  • Right to demand for the cancellation of a later conflicting application
  • Right to file legal charges against third parties that infringe the mark
  • Right to demand for compensation or damages from third parties that infringe the mark
  • Right to issue license to third parties to use the mark
  • Right to nullify a later conflicting registration
How long is the opposition period?

Provision for opposition is not provided.

Is Aruba a member of the Madrid System?

Aruba is not a signatory to either the Madrid Agreement or the Madrid Protocol.

Do I need to present periodic statement of use?

No. It is not necessary to submit a periodic statement of use.

When should I renew my trademark?

Ten years from the last renewal date.

What will be the renewal date of my trademark?

The first renewal should take place 10 years from the date when the application was filed.

Is there any document that I have to submit when renewing a trademark?

Trademark renewals require the following documents:

  • Copy of the mark
  • Power of attorney
  • For applicants that do not reside or are not citizens of Aruba, a filled-up application form by the agent
If my trademark expires, do I have a grace period?

A grace period of 3 months is available for expired trademarks.

Basic Concepts
What is a trademark?

A trademark identifies a company’s products and services and distinguishes them from those of its competitors in the market. The name (the verbal element) is not the only component of a trademark—figurative elements such as logos, design, images, colors, and sounds also create an identity that can be protected by trademark registration.

With the registration, the owner (person or company) becomes the owner of the trademark. The registration is given for a particular country/territory, for certain products or services, and for a specific term. While the registration is in force, only the owner may use the trademark in the market where the trademark is registered.

 Some symbols to consider:

® Means the trademark is registered.

TM Some countries use this trademark symbol to show that the trademark has been filed at the trademark office and is still undergoing the registration process.

SM Some countries use this service mark symbol to show that the service mark has been filed at the trademark office and is still undergoing the registration process.

What is the difference between a trademark, patent and copyright ?

You can lay claim to your work in many ways. Trademarks, patents, and copyrights offer protection to intellectual property owners. A trademark helps people find your goods and services. When recognized as a registered mark, it protects your right to exclusively use the image, logo, phrases, or words to distinguish your goods or services from others in the market.

patent safeguards ideas and inventions. It gives a creator or inventor exclusive rights that prevent other people from making, using, or profiting in any way from an invention or creative innovation without the consent of the inventor.

You cannot patent an idea alone (otherwise we’d all be doing it). You must materialize your concept into a tangible invention, innovative product, device, or process that offers new solutions to an existing problem.

Copyright protects all types of original published, performed, and printed creative works of art, literature, and music. It prevents people from using, reproducing, or distributing copyrighted works without the permission of the artist, author, composer, etc. Types of work covered by copyright protection include:

  1. a) artwork (2 or 3 dimensional),
  2. b) photographs, graphic drawings, and designs as well as other forms of creativity;
  3. c) songs, music, and sound recordings of all kinds;
  4. d) books, manuscripts, publications, and another written work; and
  5. e) plays, movies, shows, and other performance arts.


Trademarks, patents, and copyrights are all examples of ways you can protect your intellectual property. Your rights to control and benefit from your efforts are increasingly important in our global economy. Registering a formal claim to your property is a critical step in protecting what you own.

What is the difference between TM, SM, ® and other symbols?

The symbol of a circled letter R after a trademark name or graphic image means that the preceding trademark has been registered. Various typographic symbols indicate copyrights and patents. The presence or absence of a symbol does not change the validity of the registration, but the best practice is to use circle‑R or circle‑C for copyrights every time you mention your intellectual property in print. These symbols give legal grounds for claiming damages in trademark litigation. The following is a list of some typical marks you can use on a web page, in written content, or even in a marketing letter.

  • TM: The TM or trademark symbol indicates an unregistered trademark for one of 34 different classes of products. Owners use this symbol to claim the preceding name or logo as the Trademark of their product.
  • SM: The SM or service mark symbol is similar to the TM symbol except it indicates a claim to a mark for a service (one of 11 classes of service) rather than a tangible product.
  • ®: Use the ® symbol once you’ve registered your trademark or service mark. It shows that the country authority has approved the registration.
  • ©: Use the © symbol to indicate copyrighted material. The copyright notice should appear on the material as Copyright © followed by the date the work was created, the copyright owner’s name, a period, and finally “All Rights Reserved.” Like this: Copyright © 2021, John Smith. All Rights Reserved. Use it whether the copyright has been registered or not.
  • Patent Pending: The phrase Patent Pending shows that you filed a patent application but cannot guarantee the application's approval.
What are trademark classes?

Trademark Offices around the world use classes to divide commercial products and services into defined categories.  When you apply for your trademark to protect your brand, you must define the class or classes that you believe best describe your business activity. 

Countries around the world have standardized 45 classes (34 for products and 11 for services) for international use under the Nice International Classification.

These classes group all known products and services. If applicable, you can register the same trademark in more than one class; for example, you may register the trademark KING for computers in class 23 and register the same trademark in class 24 for cosmetics. 

Trademark protection only extends to commercial use within your specified classes.  It is, therefore, possible for two entities conducting business in different classes to use identical or similar trademarks and for each entity to enjoy full trademark protection in their respective classes. If you feel that protection should extend to include more than one class, you can choose multiple classes under which to conduct business.

You can search for your trademark class with this Trademark Class Search tool.

Trademark Search
Why do I need to perform a trademark search?

Once you have a product or service and think you have a name for it, how do you know you can use it as your own? What happens if you unintentionally use a registered trademark name? 

Too many people use a name without knowing whether or not they have the legal right to do so. They organize massive marketing campaigns with names they later find they’re not allowed to use. Performing a comprehensive search before deciding which trademark to register is a wise thing to do, especially when you consider future risks of litigation.  

It is a good idea to carry out some research before starting to do business with a trademark. It may not be in your best interest to use a mark if another company is already actively conducting business in the same class.  The other company may object to you using the trademark and legally prohibit you from doing so.

Do I need an Attorney to perform a Trademark Search?

No, you don’t, but if you have little or no experience dealing with trademarks, we suggest you seek professional help. Our company offers a Comprehensive Trademark Study service. The Study gives you details of the classes in which you might want to register your trademark; it also lists identical and similar trademarks, and finally, you get an Attorney's recommendation about registration possibilities and use of your trademark.

Where can I perform a trademark search?

If you know a little about trademark registration, you can search using any online trademark search tool. If not, we recommend that you hire a trademark attorney or trademark service like to handle your trademark registration requirements, especially the trademark search because the process is complex and relatively time consuming.

Please note that if you don’t manage to complete the application process correctly, the registration can drag on for several months and end up costing far more than you intended to pay. The trademark search is a critical part of the process.

A broad trademark search is essential in today's marketplace, given the increasing number of unregistered and common law trademarks. Globalization also raises the question of entering international markets and registering trademarks in foreign countries to protect both your brand and your property rights.

Please note that even a completed comprehensive trademark search does not necessarily guarantee your trademark will be accepted and registered. A  Comprehensive Trademark Study includes an extended review process and, more significantly, a formal evaluation of the likelihood that your application will be successful.

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