How to Boost Your Brand with a Website
Building a brand in this age of social media is never an easy task and comes with added challenges.
Once you know what you're selling, it's only a matter of time before you decide to market your product or service. Launching a brand is usually just the tip of the iceberg, and the difficult task ahead is to effectively market what you're selling.
If you're successful in that element of building a brand, you can expect to get an edge over competitors as you build greater brand awareness.
How exactly do you boost your brand with a website?
In this day and age, social media dictates how successful you'll be when building a brand because you'll find that social media engages the most customer interaction and is at the forefront of a brand's touchpoints (A point when a customer or potential customer comes in contact with your brand).
It is essential to have a website for your brand as it increases customers' awareness of your brand and the products or services you're selling.
Your brand's website strengthens your brand's identity, and it should always align with the focus of your brand. Your website should be engaging and appealing to your audience because it builds lasting impressions on potential customers or even existing customers.
There are a number of ways you can boost your brand with a website and increase customer engagement.
1. Attract Viewers by Building a Website Blog
Building a blog helps keep your audiences engaged and interested, which is the core purpose of your website. Engaging blogs are statistically proven to increase customer engagement.
Businesses using blogs have 55 percent more website visitors than those that don't. Additionally, marketers who use blogs for their websites are thirteen times more likely to gain a positive return on investment.
As a marketer, your main focus should be to make it easier for your target audience to understand what you're offering. One way to do this is by incorporating visual aid in your blog, which increases customer attention.
It is obviously a lot easier to browse through a website that shows you exactly what it's offering. Hence, you should make sure your website doesn't include too much information.
This is because viewers don't spend a lot of time browsing through your website, so using dull content with too much information could affect your customer engagement.
2. Quality over Quantity
Usually, when you're browsing through a brand's website, it's really easy to distinguish a brand's worth by the quality of the content. Your content needs to be relevant to your brand and should be easy to browse through.
Another important thing to make sure of is that your content is organized. If your content is haphazard and all over the place, readers will have a hard time engaging with it and will likely stop browsing.
Quality content dictates brand authority and will reward your brand with brand exposure. When you gain more brand exposure, you ensure a better return on investment.
3. Engage With Your Audience
Building a strong identity has a lot to do with how well you engage with customers if you've integrated customer engagement into your website, your chances of converting prospects increase.
Allow your audiences to give feedback and comments on your blog and be responsive to their feedback to promote a discussion.
You'll find that audiences having positive interactions with your brand will likely come back to your website and interact with your brand more. Therefore it is really important that you establish positive experiences with your brand.
For instance, if you find that a viewer has offered constructive criticism on any aspect of your brand, you need to make sure that their feedback is acknowledged instead of making them feel neglected.
It is also useful to incorporate social media share options for audiences to share your blogs. This increases customer engagement if the viewers have had a positive experience with your brand and want to tell their friends about it.
4. Add External Links to Rank High on Authority Websites
It is really important to boost your search rankings so that your website is among the topmost search results. This shows how strong your website is, and it increases your traffic because audiences usually focus on the websites that appear at the top of the first SERP.
If your website is among the first few suggestions, you've effectively boost your search rankings.
One way you can do that is by using external links in your website's blogs. This not only increases your search ranking but gives readers proof of authenticity by sourcing where you're getting your information from. This increases trust in your brand to some extent and builds positive interactions with the audience.
5. Your Website Should Be Consistent With Your Brand Identity
Your website should be able to communicate your brand identity. Your brand identity should be consistent across all platforms of customer interaction. That means your website should communicate the same experience as the rest of your brand's touchpoints.
Your website should include your brand's logo with the appropriate use of colors highlighting your brand's identity. As a marketer, you need to understand that your website highlights the essence of your brand so that audiences engaging with your website know exactly what you're offering.
When your website has a simpler design, it's easier to communicate your brand's message.
Therefore having a good website design greatly increases customer engagement. You need to make sure that users can easily navigate through your website without running into complex options and layouts.
Bonus Tip: Increase traffic to your website
An effective way to boost your brand is by increasing traffic on your website. The more traffic you get on your website, the more likely you'll have audiences visiting your website frequently.
There are a number of ways to increase traffic to your website, which will inevitably increase your customer engagement.
Use Visual Aid and Video Incorporation
Visual aid helps attract interest to your viewers and keeps audiences engaged.
As a viewer, you'll probably find blogs with pictures a lot more appealing than a blog that just includes pieces of information. They're easy on the eyes and give the content a bit of liveliness and personality.
There are a few tools in the market like Canva that help visualize data and make your content more appealing to viewers.
Also, if you're using pictures in your blog articles, other bloggers might use your images in their articles. Most articles using your images will link the image to your website. This increases engagement if the viewers click the link to your picture and are redirected to your website.
Other than the use of visual aid, it's also important to use video representation on your website.
You'll find that brands using video representation are very good at getting their message across to the audience. People find it a lot easier to listen to a video than to read large chunks of text.
Brands should, however, focus on making concise videos that aren't too long or too short either. It needs to be relevant to the brand's identity and should be able to the point so that viewers don't stop watching midway.
Write Appealing Headlines
The first thing readers notice when browsing through a brand's website is the headline highlighting the article. It is important that the headline is appealing and attracts viewers who may or may not continue reading the article, depending on the attractiveness of the headline.
Studies show that having effective headlines increases traffic by 500 percent.
The contents of your blog article would pretty much be useless if the headline doesn't seem as appealing. It is likely that the reader won't read the article if the headline does not seem to interest them.
Your Website Needs To Have a Resource Center
Other than incorporating blogs in your website, you also need to make sure that your website has other relevant information related to the brand's offerings.
All the resources that could help the viewer get information about the brand need to be available on the website.
There should also be information regarding how to contact the brand either via email or through other means like a phone.
Relevant resources like downloadable guides and templates are also important to help viewers understand your products and services.
Availability of these resources is a surefire way to increase customer engagement because it also increases the customer's trust in the brand. Having a proper downloadable guide represents some degree of authenticity for a brand.
As a marketer, you need to include all these factors to boost your brand with a website so that you can increase your brand's awareness.
Effectively being able to market your website will help you increase customer engagement exponentially, and you'll be generating returns on your investment in no time.
Using some of these ideas in your marketing strategy can help you gain a competitive advantage over other competing brands.
As the importance of customer engagement increases, both brands and consumers are spending more time interacting virtually than physically. It's crucial that brands understand the importance of their online presence so that they don't get left behind.