Building a brand in this age of social media is never an easy task and comes with challenges. Now the age, of social media dictates how strong you'll be with your brand, so it is essential to have a website for your brand as it increases customers.

Many business owners are not sure whether they should copyright or trademark their logo. The simple answer is a trademark is a suitable option for business. Also, you need to be careful while choosing the artwork for your logo because once you get a trademark license, changing it can be expensive and challenging.

If you reside in the US, you can easily register a trademark by yourself through the electronic application system. However, many advise registrants to hire a US-licensed attorney for a smoother registration process. 

If you're individual seeking protection from Intellectual property infringement of your trademark, both locally and internationally, global trademark protection will be very useful to you. Trademark owners should register trademark rights in each country they wish to seek protection from.
 

A trademark is a symbol, design, phrase, word, or combination of these elements that is used to identify a good or service. A trademark only protects the use of a word of phrase in relation to a specific good or service. Most large brands have trademarks that are recognizable and can be easily distinguished from those of other companies.

Companies use trademarks to identify either the company itself or the goods and/or services it offers. Trademarks are registered with the United States Patent and Trademark Office (USPTO), which provides legal protection for words, designs, logos, colors, or symbols used for identification.