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Trademark Renewal
In Israel in order to maintain the validity of a trademark registration you must renew it every 10 years. The renewal process is fairly simple, you will need to provide trademark registration details and send us a power of attorney.
Fast and easy Process
Delivery of the official renewal acceptance receipt
Trademark attorneys in charge
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Our Service
Attorneys
Attorneys
Each application will be handled by experienced local Trademark Attorneys ensuring that all legal requirements are met.
Legal Defenses
Legal Defenses
In the event that your trademark is objected, our Attorneys will inform you and advise you on the best possible option path.
Communications
Communications
You will be assigned a dedicated Account Manager that will be your point of contact for all communications.
Tracking
Tracking
In our admin panel, you will able to track and review the status of process of any requested service.
 Frequently Asked Questions
Trademark Registration
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Is there a time frame for the trademark registration approval?

The average time frame for the registration approval is 18 months, if no objections or oppositions arise.

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If I register my trademark in Israel, do I have protection in other territories?

Israel is the territorial limit of registration.

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Do I need to sign a Power of Attorney?

A power of attorney is one of the application requirements.

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Are there any benefits from a pre-filing use of the trademark?

Use may demonstrate acquired distinctiveness and help to overcome an objection to an application to register the trademark on the grounds of non-distinctiveness.

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Will there be problems in case I don’t use my trademark after registration?

Attack on the ground of non-use is available.

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What are the types of trademark that can be registered in Israel?
  • words
  • names
  • devices
  • certain three-dimensional shapes
  • colours
  • slogans
  • sounds
  • smells (olfactory trademarks)
  • trade dress/get-up
  • holograms
  • collective marks
  • certification marks
  • well-known marks
  • service marks
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What are the phases of application after a trademark has been filed in Israel?

The order of the application process is as follows:

 

  1. Examination – the application is examined in respect to:
    • Formalities
    • Classification
    • Clarity
    • Descriptiveness
    • Distinctiveness
    • Deceptiveness
    • Conflict with prior registration
  2. Publication – the following application details are made accessible to the public:
    • Mark
    • name of applicant
    • address of applicant
    • state or country of incorporation of applicant
    • application number
    • application date
    • goods/services
    • priority claim information
    • representation of trademark
  3. Registration – once the application has passed the first and second phases, the trademark office will then grant the registration certificate.
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What type of trademark is not registrable?
  • marks contrary to moral standards or public order
  • generic terms
  • names, flags or symbols of states, nations, regions, or of international organizations
  • non-distinctive marks
  • marks that function principally as surnames
  • marks that function principally as geographic location names
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Does Israel use the "Nice Classification" system?

The Nice Classification System is effective in Israel.

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Does the Community Trademark apply for Israel?

The European Union Trade Mark registration (formerly a Community Trade Mark registration) is not effective in Israel.

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Is there any possibility to claim priority in Israel?
  • If an applicant's home country is a member of the Paris Convention
  • The home application was filed within six months prior to the application in this jurisdiction
  • An International Registration can be based on a national application or registration in Israel
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What do I need to do to satisfy the use requirement?

The trademark must be used within three years prior to the motion to revoke.

 

The amount of use can be minimal and must occur in Israel.

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Once my trademark has been registered, for how many years will be valid?

The initial term of a registration is 10 years.

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What will be the renewal date of my trademark?

The first renewal date of a registration is 10 years from the application filing date.

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Is it legal to use my trademark even if it is not yet registered?

Yes. Unregistered marks are legally allowed to be use for any goods or services.

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How many applications should I file?

The answer to this question depends on the characteristics of your mark, your budget and the scope of protection that you would like to have in Israel.

If your trademark contains distinctive verbal elements (text) as well as design elements (graphics or logos) and you wish both to be protected, our recommendation is to file two trademark applications; one to protect just the verbal elements (the application will be filed as “Word Mark”) and another to protect just the design elements (the application will be filed as “Combined Mark”).

In this case, proceeding with two trademark applications has the following advantages:

  1. Broader and stronger protection. If a third party files a “Combined Mark” with very similar text to yours but different design, their “Combined Mark” could be accepted for registration if you only filed a “Combined Mark” and not a “Word Mark,” because in its entirety the third party’s mark is still considered different from yours.
  2. You will be protected if your logo evolves. It is common for companies to change the design of their logo with time. If you file a “Combined Mark” and not a “Word Mark,” your new logo will not be protected. You must use your trademark exactly as registered; if you don’t, your trademark may be subject to cancellation.
  3. Effective verbal and graphics protection. Filing a “Word Mark” application provides greater flexibility to use your mark in different ways, whether it is presenting it in stylized text or presenting it with different designs (as long as they are not too similar to registered trademarks that belong to third parties). At the same time, filing a “Combined Mark” allows you to protect the design elements of your mark.

If your trademark also contains a slogan or a distinctive design symbol, we suggest you file a specific application for each, as this will give you additional protection.

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Does having a registered trademark in Israel give me any right?

Registration is not necessary to obtain ownership rights to a trademark. Prior use is enough to establish right to a trademark. The 'first to use' rule is effective in this jurisdiction.

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What is the web address of the trademark national office?

The national office is accessible online at the following URL:

 

http://www.trademarks.justice.gov.il/TradeMarksWebSiteUI/TrademarksSearch/TrademarksSearch.aspx.

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Is there any need to use my trademark before I apply for registration?

Neither actual use nor intent to use is required for application.

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Can a Trademark Application be opposed?

The following can be grounds for opposition:

  • proprietary rights
  • the mark is not distinctive
  • the mark is misleading, deceptive or disparaging
  • the mark is functional
  • protection of armorial bearings, flags and other State emblems
  • registration in the name of the agent or other representative of the proprietor of the mark
  • rights in trade names
  • registered design rights
  • rights in a personal name
  • the mark is generic
  • the mark consists of a geographical indication
  • the mark is against public policy or principles of morality
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Who can contest my trademark application?

Anyone may oppose an application.

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Is it possible to cancel a registration?

The following can be grounds for cancellation:

  • proprietary rights
  • the mark is descriptive
  • the mark is not distinctive
  • the mark is misleading, deceptive or disparaging
  • the mark is functional
  • breach of copyright
  • rights of notorious or well-known marks
  • rights of protected armorial bearings, flags and other State emblems
  • registration in the name of the agent or other representative of the proprietor of the mark
  • rights in trade names
  • registered design rights
  • rights in a personal name
  • the mark is generic
  • the mark consists of a geographical indication
  • the mark is against public policy or principles of morality
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Are there any rights established by having a registered trademark?

The following rights are established by registration:

  • the exclusive right to use the registered trademark
  • the right to oppose subsequent conflicting
  • the right to bring a cancellation action against a subsequent conflicting registration
  • the right to sue for infringement against confusingly similar third-party trademark use
  • the right to license other third parties to use the trademark
  • the right to apply for seizure by customs authorities for importation of counterfeit goods
  • the right to obtain damages for infringement
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How long is the opposition period?

The opposition period begins on the date of publication in the Official Gazette. It ends three months following publication in the Official Gazette.

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Is Israel a member of the Madrid System?

This jurisdiction is a member of both the Madrid Protocol and the Madrid Agreement.

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Do I need to present periodic statement of use?

Periodic statements are not required.

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When should I renew my trademark?

Subsequent renewals last 10 years from the renewal date of the registration.

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What will be the renewal date of my trademark?

The first renewal date of a registration is 10 years from the application filing date.

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Is there any documentation that should be presented when renewing a trademark?

There is no documentation required for the renewal of trademarks.

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If my trademark expires, do I have a grace period?

The grace period after the renewal date has expired is 6 months.

Basic Questions
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What is a trademark?

A trademark identifies products and services in order to distinguish them in the market. The name, the verbal element, is not the only component that distinguishes a trademark; figurative elements such as logos, design, images, colors and sounds also create an identity that can be protected through trademark registration.

 With the registration, the owner (person or company) becomes the owner of the trademark. The registration is given for a particular country/territory, for certain products or services and for a specific term. While the registration is in force, only the owner may use the trademark in the market where the trademark is registered.

 Some symbols to consider:

® Means the trademark is registered.

TM Some countries use this symbol to show that the trademark has been filed at the trademarks office and is still undergoing the registration process.

SM Some countries use this symbol to show that the service mark has been filed at the trademarks office and is still undergoing the registration process.

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What is the difference between a trademark, patent and copyright ?

There are many ways to lay claim to your work. Trademarks, patents, and copyrights offer protection for owners of intellectual property. A trademark helps people find your goods and services. When recognized as a registered mark, it protects your right to exclusively use the image, logo, phrases, or words to distinguish your goods or a service in the market.

patent safeguards ideas and inventions. It gives a creator or inventor exclusive rights that prevent other people from making, using, or profiting in any way from an invention or creative innovation without the consent of the inventor.

You cannot patent an idea because we all have them. You must materialize your concept into a tangible invention, innovative product, device, or process that offers new solutions to a problem to secure a patent.

Copyright protect published, performed, or printed creative works. People who produce artistic or musical work seek to protect their “right” to stop others from “copying” what they do. Copyright protection protects any original creative works of authors including:

  1. a) artwork (2 or 3 dimensional),
  2. b) photographs, graphic drawings, and designs as well as other forms of creativity;
  3. c) songs, music, and sound recordings of all kinds;
  4. d) books, manuscripts, publications, and another written work; and
  5. e) plays, movies, shows, and other performance arts.

 

A trademark, patent, or copyright are all examples of ways you protect your intellectual property. Your right to control and benefit from your efforts are increasingly important in our global economy. Registering a formal claim to your property is a critical step in protecting what you own.

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What is the difference between TM, SM, ® and other symbols?

You recognize a registered trademark by the symbol of a circle-R following the trademark name or graphic image. Various typographic symbols show copyrights and patents. The presence or absence of a symbol does not change the validity of the registration, but a best practice is to use a circle-R or circle-C for copyrights every time you mention your intellectual property in print. These symbols give legal grounds for claiming damages in trademark litigation. The following is a list of some typical marks you can use on a web page, in written content, or even in a marketing letter.

  • TM: The TM sign shows the brand name for an unregistered trademark classified as a product (classes 1 to 34). The owner uses this sign to mark what they believe is their brand mark.
  • SM: The SM sign is identical to the TM sign except it designates a service mark (classes 35 to 45).
  • ®: ®: Use the ® symbol once you register a trademark or service mark. It shows that the country authority has approved the registration.
  • ©: Use the © symbol to mark a copyright. The word copyright is substitute sign for Follow it with the year of the publication and owner's name. Use it whether the work has obtained copyright registration or not.
  • Patent Pending: The phrase Patent Pending shows that you filed a patent application but cannot guarantee the application's approval.
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What are trademark classes?

Trademark Offices around the world use classes to divide commercial products and services into defined categories.  When you apply for your trademark to protect your brand, you must define the class or classes that you believe are best describe your business activity. 

There are 45 classes – 34 for products and 11 for services – which countries from around the world have standardized for international use under the 'Nice International Classification'.

These classes group all known products and services. You can register the same trademark if there are similar classes, for example, you may register the trademark KING for computers in class 23, and you can also register the same trademark in class 24 for cosmetics. 

Trademark protection only extends to commercial use within your specified classes.  It is possible, then for two entities conducting business in different classes to use identical or similar trademarks and for each entity to enjoy full trademark protection in their respective classes. You can choose multiple classes under which to conduct business if you feel the protection must extend beyond only one class.

You can perform a search of your class with the following tool Trademark Class Search

Trademark Search
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Why do I need to perform a trademark search?

Once you have a product or service and think you have a name for it, how do you know you can use it as your own? What happens if you unintentionally use a registered trademark name? 

Too many people use a name without knowing if they have legal coverage, and they put up big marketing campaigns with names that later they find they cannot use. Performing a Comprehensive Search Study before you decide to register your brand mark is a wise decision especially when you consider future risks of litigation. 

It is a good idea to conduct a Study before you start doing business with a trademark.  It may not be in your best interest to use a mark if another company is already actively conducting business in the same class.  That company may be able to object to your use of the trademark and prohibit you from using the mark in a court of law.

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Do I need an Attorney to perform a Trademark Search?

No, you don’t, but if you have little or no experience dealing with trademarks, we suggest you find professional help. Our company offers the service Trademark Comprehensive Study. The Study will give you details about the classes where might want to register your trademark, it will also list identical and similar trademarks, and finally, it will provide you an Attorney's recommendation about registration possibilities and use of your trademark.

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Where can I perform a trademark search?

If you have some knowledge about trademark registration, you can search using any online trademark search tool. If not, we recommend hiring a trademark attorney or trademark service like Nominus.com to handle your trademark registration requirements, especially a trademark search because the entire process is complex and takes time.

Notice that if you do not complete the application process carefully, the registration process could be extended for many months and cost far more than you intended to pay. The trademark search is a critical part of the process.

A broad trademark search is essential in today's marketplace given the increasing number of unregistered and common law marks. Globalization of markets also raises the question of entering international markets and registration of marks in foreign countries to protect your brand and your property rights.

You need to understand that even a completed comprehensive trademark search does not guarantee acceptance and registration of your mark. A Trademark Comprehensive Study includes a more extensive review process and, more significantly, a formal opinion estimating the probability of your application's acceptance.

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