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Trademark Renewal
In Italy in order to maintain the validity of a trademark registration you must renew it every 10 years. The renewal process is fairly simple, you will need to provide trademark registration details and send us a power of attorney.
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Delivery of the official renewal acceptance receipt
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Attorneys
Attorneys
Each application will be handled by experienced local Trademark Attorneys ensuring that all legal requirements are met.
Legal Defenses
Legal Defenses
In the event that your trademark is objected, our Attorneys will inform you and advise you on the best possible option path.
Communications
Communications
You will be assigned a dedicated Account Manager that will be your point of contact for all communications.
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Tracking
In our admin panel, you will able to track and review the status of process of any requested service.
 Frequently Asked Questions
Trademark Registration
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Is there a time frame for the trademark registration approval?

The average time frame for the registration approval is 18 months, if no objections or oppositions arise.

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If I register my trademark in Italy, do I have protection in other territories?

Having a registered trademark in Italy means having protection in both the Republic of Italy and Republic of San Marino.

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Do I need to sign a Power of Attorney?

Yes. Trademark application in Italy requires a power of attorney. 

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Are there any benefits from a pre-filing use of the trademark?

No. Pre-filing use is not beneficial and can even be risky. If another person applies (in good faith) for an identical mark, prior user will have no right to oppose.

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Will there be problems in case I don’t use my trademark after registration?

Yes. Registered marks that are not in used are at risk of revocation.

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What are the types of trademark that can be registered in Italy?

Any mark or sign that can be represented graphically and can add a distinguishable element to a good or service is acceptable for registration: 

  • Words
  • Sounds
  • Names
  • Colors
  • Devices
  • Holograms
  • Trade dress
  • Motions
  • Shapes with 3 dimensions
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What are the phases of application after a trademark has been filed in Italy?

The sequence of trademark application is as follows: 

  • Examination – Once the application is submitted to the trademark office authorities, some elements will be examined such as: classification, formality, deceptiveness, descriptiveness, and distinctiveness.
  • Publication – The specifics of the application will be posted online and on print so the public can have access. Details include the mark itself, application number and date, name and address of applicant, goods and services, among others.
  • Registration – If there are no obstacles to the application and nobody has opposed after the publication, the trademark office will then issue the registration certificate.
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Are there any types of trademark that cannot be registered?

Yes. The following marks are prohibited in this jurisdiction: 

  • Marks that contradict public policy or go against standards of moral
  • Terms and words that have a general meaning
  • Marks that include flags, names or symbols of any state, region, nation or international organization
  • Marks that serve primarily as a name of a geographical location
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Does Italy use the "Nice Classification" system?

Yes. Nice Classification system is effective in Italy.

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Does the Community Trademark apply for Italy?

Yes. Community Trademark, known today as European Union Trade Mark (EUTM), takes effect in Italy.

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Is there any possibility to claim priority in Italy?

Yes. The date of filing in your home country can be petitioned as the date of filing in Italy if: 

  • Your home country is a Paris Convention member
  • The application date in your home country is within 6 months prior to your date of application in Italy.
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What do I need to do to satisfy the use requirement?

You must use the mark within 5 years from the date the registration was granted. The mark must be commercially used in this jurisdiction. Using it as a token is not acceptable.

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Once my trademark has been registered, for how many years will be valid?

Registered marks in Italy are valid for 10 years.

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What will be the renewal date of my trademark?

The first trademark renewal will take place on the 10th year from the date you filed the application.

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Is it legal to use my trademark even if it is not yet registered?

Yes. Unregistered marks can be legally used for goods and/or services.

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Does having a registered trademark in Italy afford me any right?

Registration is not mandatory to secure rights to a trademark. The first-to-use rule is applicable in Italy. Prior use is accepted and long-term use can even avert a later registration.

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What is the web address of the trademark national office?

The Italian national trademark office is accessible via this link: http://www.uibm.gov.it/

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Is there any need to use my trademark before I apply for registration?

No. This jurisdiction does not require prior use or intent to use before applying for trademark registration.

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What are the grounds for a Trademark Application to be opposed?

The following are acceptable basis for opposition: 

  • Proprietary rights
  • Personal name rights
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Who can contest my trademark registration?

Interested parties may challenge the registration namely: 

  • Owners of an earlier registered mark
  • An exclusive licensee
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Is it possible to cancel a registration?

Yes. The following are grounds for cancellation: 

  • Bad faith
  • Proprietary rights
  • Prohibited marks in Italy
  • Registered mark was used in misleading/disparaging manner
  • Mark violated the moral principles or public order of Italy
  • Mark included a protected badge or emblem
  • Mark is generic
  • Mark is functional
  • Mark does not display distinctiveness
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How long is the opposition period?

The opposition period will immediately begin on the date of publication and will end three months after that date.

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Is Italy a member of the Madrid System?

Yes. Italy is a member of the Madrid System.

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Do I need to present periodic statement of use?

No. It is not required.

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When should I renew my trademark?

Trademark renewals are made every 10 years.

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What will be the renewal date of my trademark?

The first trademark renewal will take place on the 10th year from the date you filed the application.

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Is there any documentation that should be presented when renewing a trademark?

A power of attorney is required when renewing a mark.

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If my trademark expires, do I have a grace period?

After the expiration date, you can still renew your trademark within 6 months.

Basic Questions
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What is a trademark?

A trademark identifies products and services in order to distinguish them in the market. The name, the verbal element, is not the only component that distinguishes a trademark; figurative elements such as logos, design, images, colors and sounds also create an identity that can be protected through trademark registration.

 With the registration, the owner (person or company) becomes the owner of the trademark. The registration is given for a particular country/territory, for certain products or services and for a specific term. While the registration is in force, only the owner may use the trademark in the market where the trademark is registered.

 Some symbols to consider:

® Means the trademark is registered.

TM Some countries use this symbol to show that the trademark has been filed at the trademarks office and is still undergoing the registration process.

SM Some countries use this symbol to show that the service mark has been filed at the trademarks office and is still undergoing the registration process.

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What is the difference between a trademark, patent and copyright ?

There are many ways to lay claim to your work. Trademarks, patents, and copyrights offer protection for owners of intellectual property. A trademark helps people find your goods and services. When recognized as a registered mark, it protects your right to exclusively use the image, logo, phrases, or words to distinguish your goods or a service in the market.

patent safeguards ideas and inventions. It gives a creator or inventor exclusive rights that prevent other people from making, using, or profiting in any way from an invention or creative innovation without the consent of the inventor.

You cannot patent an idea because we all have them. You must materialize your concept into a tangible invention, innovative product, device, or process that offers new solutions to a problem to secure a patent.

Copyright protect published, performed, or printed creative works. People who produce artistic or musical work seek to protect their “right” to stop others from “copying” what they do. Copyright protection protects any original creative works of authors including:

  1. a) artwork (2 or 3 dimensional),
  2. b) photographs, graphic drawings, and designs as well as other forms of creativity;
  3. c) songs, music, and sound recordings of all kinds;
  4. d) books, manuscripts, publications, and another written work; and
  5. e) plays, movies, shows, and other performance arts.

 

A trademark, patent, or copyright are all examples of ways you protect your intellectual property. Your right to control and benefit from your efforts are increasingly important in our global economy. Registering a formal claim to your property is a critical step in protecting what you own.

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What is the difference between TM, SM, ® and other symbols?

You recognize a registered trademark by the symbol of a circle-R following the trademark name or graphic image. Various typographic symbols show copyrights and patents. The presence or absence of a symbol does not change the validity of the registration, but a best practice is to use a circle-R or circle-C for copyrights every time you mention your intellectual property in print. These symbols give legal grounds for claiming damages in trademark litigation. The following is a list of some typical marks you can use on a web page, in written content, or even in a marketing letter.

  • TM: The TM sign shows the brand name for an unregistered trademark classified as a product (classes 1 to 34). The owner uses this sign to mark what they believe is their brand mark.
  • SM: The SM sign is identical to the TM sign except it designates a service mark (classes 35 to 45).
  • ®: ®: Use the ® symbol once you register a trademark or service mark. It shows that the country authority has approved the registration.
  • ©: Use the © symbol to mark a copyright. The word copyright is substitute sign for Follow it with the year of the publication and owner's name. Use it whether the work has obtained copyright registration or not.
  • Patent Pending: The phrase Patent Pending shows that you filed a patent application but cannot guarantee the application's approval.
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What are trademark classes?

Trademark Offices around the world use classes to divide commercial products and services into defined categories.  When you apply for your trademark to protect your brand, you must define the class or classes that you believe are best describe your business activity. 

There are 45 classes – 34 for products and 11 for services – which countries from around the world have standardized for international use under the "Nice International Classification".

These classes group all known products and services. You can register the same trademark if there are similar classes, for example, you may register the trademark KING for computers in class 23, and you can also register the same trademark in class 24 for cosmetics. 

Trademark protection only extends to commercial use within your specified classes.  It is possible, then for two entities conducting business in different classes to use the identical or similar trademarks and for each entity to enjoy full trademark protection in their respective classes. You can choose multiple classes under which to conduct business if you feel the protection must extend beyond only one class.

You can perform a search of your class with the following tool Trademark Class Search

 
Trademark Search
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Why do I need to perform a trademark search?

Once you have a product or service and think you have a name for it, how do you know you can use it as your own? What happens if you unintentionally use a registered trademark name? In the United States, under what common law, people can lay claim to a mark if they use it. It is not necessary to formally register a trademark. This fact and the sovereignty states have over the creation of chartered business entities and trade names, makes a trademark search imperative before one spends time and money registered a trademark.     

Too many people use a name without knowing if they have legal coverage, and they put up big marketing campaigns with names that later they find they cannot use. Performing a Comprehensive Search Study before you decide to register your brand mark is a wise decision especially when you consider future risks of litigation. 

It is a good idea to conduct a Study before you start doing business with a trademark.  It may not be in your best interest to use a mark if another company is already actively conducting business in the same class.  That company may be able to object to your use of the trademark and prohibit you from using the mark in a court of law.

 
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What is a preliminary trademark search?

Your preliminary trademark search is an important first step before you spend time and money considering whether to apply for a potential trademark or not.

If you have trademark experience, you can use free online resources like our Trademark Searchengine, or the Trademark Electronic Search System(TESS) offered to the public by the US Patent and Trademark Office(USPTO) to search for existing marks that are identical to your planned trademark. While preliminary trademark searches are a critical part of your registration process, a successful search that show no conflicts with identical marks does not necessarily mean the Trademark Office will not reject your registration application. 

if you have little or no experience dealing with trademarks, we suggest you find a professional help. Our company offers the offers the service Trademark Comprehensive Study. The Study will give you details about the classes where might want to register your trademark, it will also list of identical and similar trademarks, and finally it will provide you an Attorney's recommendation about registration possibilities and use of your trademark.

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How do I perform a trademark search?

First, we recommend your start by defining the class you want to register. You can find your class, using our Trademark Class Search tool. Using this tool you enter your product/service, and it will tell you the class or classes you should register.

After you have found your class(es), you can go directly to your country's Trademark Office and perform the search there. You can also try our Trademark Search engines. 

When searching, try different combinations of your name. For example, if you are searching for AMAZON, look for AMASON, HAMAZON, or similar word patterns. Try several different combinations of words and spellings.

Notice that several countries do not have online trademarks databases. You must go to local Trademark Office and ask for a list of trademarks.

Trademark Search may be challenging and time-consuming and, if you do not have the time or experience, our company offers the service Trademark Comprehensive Study. The Study will give you details about the classes where you might want to register your trademark, it will also include a list of identical and similar trademarks, and finally it will provide you an Attorney's recommendation about registration possibilities and use of your trademark.

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Do I need an Attorney to perform a Trademark Search?

No, you don’t, but if you have little or no experience dealing with trademarks, we suggest you find a professional help. Our company offers the offers the service Trademark Comprehensive Study. The Study will give you details about the classes where might want to register your trademark, it will also list of identical and similar trademarks, and finally it will provide you an Attorney's recommendation about registration possibilities and use of your trademark.

 
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Where can I perform a trademark search?

If you have some knowledge about trademark registration, you can search using our Trademark Search engine. If not, we recommend hiring a trademark attorney or trademark service like Marcaria.com to handle your trademark registration requirements, especially a trademark search because the entire process is complex and takes time.

Notice that if you do not complete the application process carefully, the registration process could be extended many months and cost far more than you intended to pay. The trademark search is a critical part of the process.

A broad trademark search is essential in today's marketplace given the increasing number of unregistered and common law marks. Globalization of markets also raises the question of entering international markets and registration of marks in foreign countries to protect your brand and your property rights.

You need to understand that even a completed comprehensive trademark search does not guarantee acceptance and registration of your mark. A Marcaria.com Trademark Comprehensive Study includes a more extensive review process and, more significantly, a formal opinion estimating the probability of your application's acceptance.

 

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