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Benelux trademark protects Belgium, Netherlands and Luxemburg. In order to obtain trademark protection in Benelux you can register your trademark in two ways: First option is that you request registration in the entire European Union with one single application; this can be done via the European Union Trademark which grants trademark protection in the 28 country members of the EU (more info here). Second option is that you register directly your trademark in Benelux. If you want to proceed this way please follow the steps described belows.
Step 1 - Trademark Comprehensive Study
Before filing your trademark in the Japan, you must evaluate any issues that may arise during the registration process. Our Comprehensive Study not only lists similar trademarks (graphic and phonetic) that may conflict with yours but also provides you with an Attorney's opinion on the trademark registration possibilities and the class(es) that your goods/services belong to.
Trademark Class Recommendation
Graphic & Phonetic Similarity Trademark Search
Trademark Attorney's Analysis & Advice
Step 2 - Trademark Registration Request
Specialized attorneys file your Trademark Application in the Japan and carry out all the necessary formalities to bring your application before the Japan Trademark Office for approval and registration. As soon as your trademark is filed, we send you a filing report that includes an application number and date, plus a scanned copy of the filed trademark application.
Process Handled by Experienced Trademark Attorneys
Filing the Report & a Scanned Copy of the application
Tracking the Registration Process Online
Step 3 - Trademark Registration Certificate
Once your trademark application is approved, our attorneys complete all the formalities necessary to obtain the registration certificate in the Japan. After the certificate is issued, it is forwarded to your address along with a registration report specifying the registration number, registration date, and any special consideration that should be taken into account in the Japan.
Process Handled by Experienced Trademark Attorneys
Delivery of Registration Certificate & Report
Monitoring & Notification of Important Dates
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 Frequently Asked Questions
Trademark Registration
Should I file my trademark in local characters?

Yes, for a broader and stronger protection in Japan, we recommend registering your trademark in local characters.

If the trademark is registered only in its original version (Latin characters), the protection does not always properly protect its equivalent in the local language. This means that a third party could use or register the same trademark (or a similar one) in local characters.

In additional to the legal benefits, the registration and use of the trademark in local characters can also have commercial benefits. The public in Japan will recognize your brand more easily if they are able to read and correctly pronounce the mark.

Registering your trademark in its original version, as well as local transliteration/translation, will provide a greater protection from any possible infringements.

How many applications should I file?

The answer to this question depends on the characteristics of your mark, your budget and the scope of protection that you would like to have in Japan.

If your trademark contains distinctive verbal elements (text) as well as design elements (graphics or logos) and you wish both to be protected, our recommendation is to file two trademark applications; one to protect just the verbal elements (the application will be filed as “Word Mark”) and another to protect just the design elements (the application will be filed as “Combined Mark”).

In this case, proceeding with two trademark applications has the following advantages:

  1. Broader and stronger protection. If a third party files a “Combined Mark” with very similar text to yours but different design, their “Combined Mark” could be accepted for registration if you only filed a “Combined Mark” and not a “Word Mark,” because in its entirety the third party’s mark is still considered different from yours.
  2. You will be protected if your logo evolves. It is common for companies to change the design of their logo with time. If you file a “Combined Mark” and not a “Word Mark,” your new logo will not be protected. You must use your trademark exactly as registered; if you don’t, your trademark may be subject to cancellation.
  3. Effective verbal and graphics protection. Filing a “Word Mark” application provides greater flexibility to use your mark in different ways, whether it is presenting it in stylized text or presenting it with different designs (as long as they are not too similar to registered trademarks that belong to third parties). At the same time, filing a “Combined Mark” allows you to protect the design elements of your mark.

If your trademark also contains a slogan or a distinctive design symbol, we suggest you file a specific application for each, as this will give you additional protection.

Is there a time frame for the trademark registration approval?

The average time frame for the registration approval is 6 months, if no objections or oppositions arise.

If I register my trademark in Japan, do I have protection in other territories?

No. The registered mark will be protected only in Japan.

Do I need to sign a Power of Attorney?

Yes. A power of attorney is a requirement for completing the application.

Are there any benefits from a pre-filing use of the trademark?

No. Applicants do not gain any benefit from pre-filing use of the mark.

Will there be problems in case I don’t use my trademark after registration?

Yes. Non-use of a registered mark makes it vulnerable to cancellation.

What are the types of trademark that can be registered in Japan?

Any sign or mark that can be replicated graphically and can distinguish a good/service from others is registrable:

  • Names
  • Words
  • Motion
  • Devices
  • Holograms
  • 3-dimensional shapes
  • Trade dress
  • Slogans
  • Colours
  • Sounds
What are the phases of application after a trademark has been filed in Japan?

The sequence of trademark application in Japan is as follows: 

  1. Examination – The trademark office will examine the application in terms of:
    • Deceptiveness
    • Distinctiveness
    • Clarity
    • Classification
    • Formalities
    • Conflict with earlier registrations
    • Violation of morals or public policy
    • Unauthorized use of a stage name, pen name, or portrait of a person
    • Similarities with a mark that has recently expired (within one year)
    • Marks that mislead the consumers about the good’s or service’s quality
    • Conflict with a name that is being used for rice
  2. Registration – A registration certificate will be granted if the application passes the examination phase.
  3. Publication – The following details will be made available to the public so interested parties can oppose if need be. Note that there will be no print version of the publication rather it will be saved in a DVD format.
    • Mark
    • Goods/services
    • Name and address of applicant
    • Citizenship and country of incorporation of the applicant
    • Date and number of application
    • Date when the mark was first used
    • Trademark representation
    • Information about priority claim
    • Specimen
What type of trademark is non-registrable?

These marks are non-registrable according to Japan’s trademark laws: 

  • Marks that are against the principles of morality or signs that oppose public policy
  • Generic words or marks with common meaning
  • Marks that consist of flags, emblems and names of states, regions, nations and international organizations
  • Marks that are lacking in acquired distinctiveness
  • Marks that are primarily used as a surname
  • Marks that are primarily used as a name of a geographical location
  • Marks that use a signature, portrait or name of a person without authorization
Does Japan use the "Nice Classification" system?

Yes. Nice Classification us being used in Japan. One application suffices for all the classes of goods/services that the trademark will cover. Multiple applications are also allowed.

Is there any possibility to claim priority in Japan?

Yes. The filing date in home country can be used as the filing date in Japan if:

  • Home country is a Paris Convention member
  • Filing date in home country does not exceed 6 months prior to filing date in Japan
  • Home country is a WTO (World Trade Organization) member
  • International registration can be based in Japan
What do I need to do to satisfy the use requirement?

The mark must be used within 3 years after the registration date and within any 3 consecutive years during its term of validity. Minimal use is necessary and it must occur in this jurisdiction.

Once my trademark has been registered, for how many years will it be valid?

The registered mark is valid for 10 years starting on the registration date.

What will be the renewal date of my trademark?

The first renewal date will be 10 years from the date the registration was granted.

Is it legal to use my trademark even if it is not yet registered?

Yes, it is legal to use a mark for goods/services even if it is not yet registered.

Does having a registered trademark in Japan afford me any right?

Rights are established through registration. However, a well-recognized mark is still protected in Japan even if it is not registered.

What is the web address of the trademark national office?

Japan’s trademark office is available online at:

Is there any need to use my trademark before I apply for registration?

Yes. Before you can apply for registration, it is mandatory that there is actual use of the mark or at least an intention to use the mark.

What are the grounds for a Trademark Application to be opposed?

Applications can be opposed based on:

  • Rules regarding registrable marks
  • Rules regarding non-registrable marks
Who can contest my trademark registration?

Any interested party may initiate the opposition.

Is it possible to cancel a registration?

Cancellation against registration is possible on the following grounds: 

  • Marks is disparaging to a person’s dignity
  • Bad faith
  • Prohibited marks
  • Mark is used in a deceptive or misleading manner
  • Mark uses a protected badge or emblem
  • Mark contradicts moral standards or opposes public order
  • Geographical indication
  • Mark uses a protected armorial bearing, flag or state emblem
  • Generic or too common marks
  • Functional, misleading, deceptive, disparaging, non-distinctive, or descriptive marks
Are there any rights established by having a registered trademark?

Yes. Owners of a registered mark in Japan obtain these rights: 

  • Exclusive right to use the mark
  • Right to object to succeeding conflicting applications
  • Right to petition for the cancellation of a succeeding conflicting registration
  • Right to take a legal action against third parties for infringing the sign
  • Right to obtain payment or damages from third parties due to infringement
  • Right to authorize third parties to use the mark
  • Right to petition for the confiscation (by customs authorities) of counterfeit goods
How long is the opposition period?

The opposition period will begin on the date the Official Gazette was issued and will end two months after that date.

Is Japan a member of the Madrid System?

Yes. Japan is a Madrid Protocol signatory.

Do I need to present periodic statement of use?

No, it is not necessary to submit periodic statement of use.

When should I renew my trademark?

You must renew the mark every 10 years.

What will be the renewal date of my trademark?

The first renewal date will be 10 years from the date the registration was granted.

Is there any documentation that should be presented when renewing a trademark?

No documentation is needed for renewals.

If my trademark expires, do I have a grace period?

You have 6 months to renew the mark after its expiration date.

Basic Concepts
What is a trademark?

A trademark identifies a company’s products and services and distinguishes them from those of its competitors in the market. The name (the verbal element) is not the only component of a trademark—figurative elements such as logos, design, images, colors, and sounds also create an identity that can be protected by trademark registration.

With the registration, the owner (person or company) becomes the owner of the trademark. The registration is given for a particular country/territory, for certain products or services, and for a specific term. While the registration is in force, only the owner may use the trademark in the market where the trademark is registered.

 Some symbols to consider:

® Means the trademark is registered.

TM Some countries use this trademark symbol to show that the trademark has been filed at the trademark office and is still undergoing the registration process.

SM Some countries use this service mark symbol to show that the service mark has been filed at the trademark office and is still undergoing the registration process.

What is the difference between a trademark, patent and copyright ?

You can lay claim to your work in many ways. Trademarks, patents, and copyrights offer protection to intellectual property owners. A trademark helps people find your goods and services. When recognized as a registered mark, it protects your right to exclusively use the image, logo, phrases, or words to distinguish your goods or services from others in the market.

patent safeguards ideas and inventions. It gives a creator or inventor exclusive rights that prevent other people from making, using, or profiting in any way from an invention or creative innovation without the consent of the inventor.

You cannot patent an idea alone (otherwise we’d all be doing it). You must materialize your concept into a tangible invention, innovative product, device, or process that offers new solutions to an existing problem.

Copyright protects all types of original published, performed, and printed creative works of art, literature, and music. It prevents people from using, reproducing, or distributing copyrighted works without the permission of the artist, author, composer, etc. Types of work covered by copyright protection include:

  1. a) artwork (2 or 3 dimensional),
  2. b) photographs, graphic drawings, and designs as well as other forms of creativity;
  3. c) songs, music, and sound recordings of all kinds;
  4. d) books, manuscripts, publications, and another written work; and
  5. e) plays, movies, shows, and other performance arts.


Trademarks, patents, and copyrights are all examples of ways you can protect your intellectual property. Your rights to control and benefit from your efforts are increasingly important in our global economy. Registering a formal claim to your property is a critical step in protecting what you own.

What is the difference between TM, SM, ® and other symbols?

The symbol of a circled letter R after a trademark name or graphic image means that the preceding trademark has been registered. Various typographic symbols indicate copyrights and patents. The presence or absence of a symbol does not change the validity of the registration, but the best practice is to use circle‑R or circle‑C for copyrights every time you mention your intellectual property in print. These symbols give legal grounds for claiming damages in trademark litigation. The following is a list of some typical marks you can use on a web page, in written content, or even in a marketing letter.

  • TM: The TM or trademark symbol indicates an unregistered trademark for one of 34 different classes of products. Owners use this symbol to claim the preceding name or logo as the Trademark of their product.
  • SM: The SM or service mark symbol is similar to the TM symbol except it indicates a claim to a mark for a service (one of 11 classes of service) rather than a tangible product.
  • ®: Use the ® symbol once you’ve registered your trademark or service mark. It shows that the country authority has approved the registration.
  • ©: Use the © symbol to indicate copyrighted material. The copyright notice should appear on the material as Copyright © followed by the date the work was created, the copyright owner’s name, a period, and finally “All Rights Reserved.” Like this: Copyright © 2021, John Smith. All Rights Reserved. Use it whether the copyright has been registered or not.
  • Patent Pending: The phrase Patent Pending shows that you filed a patent application but cannot guarantee the application's approval.
What are trademark classes?

Trademark Offices around the world use classes to divide commercial products and services into defined categories.  When you apply for your trademark to protect your brand, you must define the class or classes that you believe best describe your business activity. 

Countries around the world have standardized 45 classes (34 for products and 11 for services) for international use under the Nice International Classification.

These classes group all known products and services. If applicable, you can register the same trademark in more than one class; for example, you may register the trademark KING for computers in class 23 and register the same trademark in class 24 for cosmetics. 

Trademark protection only extends to commercial use within your specified classes.  It is, therefore, possible for two entities conducting business in different classes to use identical or similar trademarks and for each entity to enjoy full trademark protection in their respective classes. If you feel that protection should extend to include more than one class, you can choose multiple classes under which to conduct business.

You can search for your trademark class with this Trademark Class Search tool.

Trademark Search
Why do I need to perform a trademark search?

Once you have a product or service and think you have a name for it, how do you know you can use it as your own? What happens if you unintentionally use a registered trademark name? 

Too many people use a name without knowing whether or not they have the legal right to do so. They organize massive marketing campaigns with names they later find they’re not allowed to use. Performing a comprehensive search before deciding which trademark to register is a wise thing to do, especially when you consider future risks of litigation.  

It is a good idea to carry out some research before starting to do business with a trademark. It may not be in your best interest to use a mark if another company is already actively conducting business in the same class.  The other company may object to you using the trademark and legally prohibit you from doing so.

Do I need an Attorney to perform a Trademark Search?

No, you don’t, but if you have little or no experience dealing with trademarks, we suggest you seek professional help. Our company offers a Comprehensive Trademark Study service. The Study gives you details of the classes in which you might want to register your trademark; it also lists identical and similar trademarks, and finally, you get an Attorney's recommendation about registration possibilities and use of your trademark.

Where can I perform a trademark search?

If you know a little about trademark registration, you can search using any online trademark search tool. If not, we recommend that you hire a trademark attorney or trademark service like to handle your trademark registration requirements, especially the trademark search because the process is complex and relatively time consuming.

Please note that if you don’t manage to complete the application process correctly, the registration can drag on for several months and end up costing far more than you intended to pay. The trademark search is a critical part of the process.

A broad trademark search is essential in today's marketplace, given the increasing number of unregistered and common law trademarks. Globalization also raises the question of entering international markets and registering trademarks in foreign countries to protect both your brand and your property rights.

Please note that even a completed comprehensive trademark search does not necessarily guarantee your trademark will be accepted and registered. A  Comprehensive Trademark Study includes an extended review process and, more significantly, a formal evaluation of the likelihood that your application will be successful.

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