You have  Order(s) Waiting for Payment
Delete Order(s) View Order(s)
You have  item(s) in your Shopping Cart
Delete Items Check Out
Benelux trademark protects Belgium, Netherlands and Luxemburg. In order to obtain trademark protection in Benelux you can register your trademark in two ways: First option is that you request registration in the entire European Union with one single application; this can be done via the European Union Trademark which grants trademark protection in the 28 country members of the EU (more info here). Second option is that you register directly your trademark in Benelux. If you want to proceed this way please follow the steps described below.
Step 1 - Trademark Comprehensive Study
Before filing your trademark in Switzerland it is important that you evaluate possible obstacles that may arise during registration process. Our Trademark Comprehensive Study will not only list similar trademarks (graphic & phonetic) that may conflict with yours, but also give you an Attorney's opinion about registration probabilities and the class(es) that belong your product/services.
Trademark Class Recommendation
Graphic & Phonetic Similarity Trademark Search
Trademark Attorneys Analysis & Advice
Step 2 - Trademark Registration Request
Your Trademark Application will be filed by specialized attorneys in Switzerland, who will carry out all needed tasks before the Trademark Office in Switzerland in order to obtain registration approval. As soon as your trademark is filed we will send you a filing report which will include application number and date, plus a scanned copy of filed trademark application in Switzerland.
Process Handled by Experienced Trademark Attorneys
Filing Report & Scanned Copy of Application
Online Tracking of the Registration Process
Step 3 - Trademark Registration Certificate
Once your trademark application is approved, our attorneys will complete all necessary requirements in order to obtain the registration certificate in Switzerland. After the certificate is issued, it will be forwarded to your address along wit h a registration report specifying registration number, registration date and any special consideration that should be taken into account in Switzerland.
Process Handled by Experienced Trademark Attorneys
Delivery of the Registration Certificate & Report
Monitor & Reminder of important dates
First Class
Additional class
First Class
Additional class
First Class
Additional class
Prices are in
 Frequently Asked Questions
Trademark Registration
Is there a time frame for the trademark registration approval?

The average time frame for the registration approval is 4 months, if no objections or oppositions arise.

If I register my trademark in Switzerland, do I have protection in other territories?

No. The territorial limit of your mark’s protection is Switzerland only.

Do I need to sign a Power of Attorney?

No. Power of attorney is not mandatory; however, this will be needed if the applicant wants to change attorney.

Are there any benefits from a pre-filing use of the trademark?

Yes. It will help you demonstrate the mark’s distinctiveness and win against oppositions on the ground of non-distinctiveness. However, the benefits from pre-filing use are limited, minimal and applicable only in exceptional cases. Using an unregistered mark in Switzerland is actually risky than beneficial.

Will there be problems in case I don’t use my trademark after registration?

Yes. Owners that do not use their trademark after registration are making their marks vulnerable to nullity action.

What are the types of trademark that can be registered in Switzerland?

Marks that are graphically reproducible and marks that enable a product/service to be distinguished from its counterparts can be registered:

  • Names
  • Words
  • Sounds
  • Taste
  • Motions
  • Touch
  • Smell/scent
  • Colour
  • Slogan
  • Devices
  • Trade dress
  • Hologram
  • Shapes with 3 dimensions
What are the phases of application after a trademark has been filed in Switzerland?

There are three phases of trademark application. 

  1. Examination – The Trademark Office will examine the application based on formalities, deceptiveness, descriptiveness, clarity and distinctiveness. Compliance is extremely important to avoid refusal.
  2. Registration – All applications will go through the prosecution stage where challenges and oppositions must be overcome. Once the opposing parties are defeated or if there are no opposing parties, the registration will be granted.
  3. Publication – The particulars will be made accessible to the public. It will be posted on the official Swiss online register database:
    • Mark and the good/service it represents
    • Name and address of applicant
    • Number of application and its date
    • Information about priority claim
    • Trademark representation
What type of trademark is not registrable?

The following marks are prohibited from getting registered: 

  • Marks that are contradictory with moral principles or marks that threaten public order
  • Common words with broad meaning
  • Marks that do not display distinctiveness
  • Marks that primarily act as names of geographic locations
  • Marks that use names/flags/symbols or regions/nations/states/international organizations
Does Switzerland use the "Nice Classification" system?

Yes. Switzerland uses the Nice Classification system. A single application will cover multiple classes of goods/services.

Is there any possibility to claim priority in Switzerland?

Yes. The filing date in your home country can be claimed as the date of filing in Switzerland if these requirements are met: 

  • Your home country is a member of the World Trade Organization or a signatory of the Paris Convention
  • The date of the home application does not exceed 6 months from the date of filing in Switzerland
  • International registration can be based in Switzerland
What do I need to do to satisfy the use requirement?

For national registration: 

  • five years from the date the opposition term has expired - if no oppositions arise
  • five years from the date the opposition proceeding was terminated – if oppositions arise 

For international registration: 

  • five years from the publication date when the Swiss Trademark Office granted the definite protection 

The trademark must be used for selling or marketing purposes. It must be used in Switzerland. Use in Germany is also acceptable based on the provisions of the Swiss-German treaty.

Once my trademark has been registered, for how many years will be valid?

The term of a registered mark is 10 years from the date of application.

What will be the renewal date of my trademark?

The first renewal should take place on the 10th year from the date the application was filed.

Is it legal to use my trademark even if it is not yet registered?

No. It is illegal to use any unregistered mark for business.

Does having a registered trademark in Switzerland give me any right?

Yes. It is necessary to register your trademark in order to enjoy rights. The first-to-file rule applies in the Swiss Trademark law. There are exceptions to this rule. Consult us for further details.

What is the web address of the trademark national office?

You may access the national office online by visiting this link:

Is there any need to use my trademark before I apply for registration?

No. This jurisdiction does not require actual use or intent to use before application.

Can a Trademark Application be opposed?

Yes. The following are acceptable grounds for opposition: 

  • Proprietary rights are violated, i.e., a similar mark was registered earlier
  • Rights of well-known marks are violated
Who can contest my trademark registration?

Owners of a similar mark that was registered earlier.

Is it possible to cancel a registration?

Yes. This jurisdiction allows cancellation of registered marks on the following grounds: 

  • mark is contrary to Switzerland’s principles of morality
  • mark is contrary or a threat to public order
  • mark is consisting of a geographical indication
  • mark is functional, misleading, descriptive, disparaging, deceptive or non-distinctive
  • mark violated proprietary rights
  • there is breach of copyright
  • there is violation against the rights of a registered design, personal name and/or company name
  • there is violation against the rights of notorious or famous mark
  • there is unauthorized use of especially protected flags, emblems or armorial bearings
Are there any rights established by having a registered trademark?

Yes. Owners of a registered mark in Switzerland obtain the following rights: 

  • Exclusive rights to use and make profits from the mark
  • Right to object to conflicting applications that are filed at a later date
  • Right to request for cancellation against conflicting registrations
  • Right to take legal action against third parties for infringement
  • Right to be given damages for infringement
  • Right to request for seizure of fake goods
  • Right to give license to other businesses to use the mark
How long is the opposition period?

Opposition period for national registration starts on the date the registration is published. For international registration, opposition period starts on the 1st day of the month after the International Registration is published in the WIPO Gazette.

Is Switzerland a member of the Madrid System?

Yes, Switzerland is a member of the Madrid Agreement and Madrid Protocol.

Do I need to present periodic statement of use?

No, trademark owners are not required to submit periodic statement of use.

When should I renew my trademark?

Renewals of registration must be made every 10 years.

What will be the renewal date of my trademark?

The first renewal should take place on the 10th year from the date the application was filed.

Is there any documentation that should be presented when renewing a trademark?

No documentation is necessary for renewing a trademark.

If my trademark expires, do I have a grace period?

Yes. You have 6 months from the expiry date to renew your trademark.

Basic Questions
What is a trademark?

A trademark identifies products and services in order to distinguish them in the market. The name, the verbal element, is not the only component that distinguishes a trademark; figurative elements such as logos, design, images, colors and sounds also create an identity that can be protected through trademark registration.

 With the registration, the owner (person or company) becomes the owner of the trademark. The registration is given for a particular country/territory, for certain products or services and for a specific term. While the registration is in force, only the owner may use the trademark in the market where the trademark is registered.

 Some symbols to consider:

® Means the trademark is registered.

TM Some countries use this symbol to show that the trademark has been filed at the trademarks office and is still undergoing the registration process.

SM Some countries use this symbol to show that the service mark has been filed at the trademarks office and is still undergoing the registration process.

What is the difference between a trademark, patent and copyright ?

There are many ways to lay claim to your work. Trademarks, patents, and copyrights offer protection for owners of intellectual property. A trademark helps people find your goods and services. When recognized as a registered mark, it protects your right to exclusively use the image, logo, phrases, or words to distinguish your goods or a service in the market.

patent safeguards ideas and inventions. It gives a creator or inventor exclusive rights that prevent other people from making, using, or profiting in any way from an invention or creative innovation without the consent of the inventor.

You cannot patent an idea because we all have them. You must materialize your concept into a tangible invention, innovative product, device, or process that offers new solutions to a problem to secure a patent.

Copyright protect published, performed, or printed creative works. People who produce artistic or musical work seek to protect their “right” to stop others from “copying” what they do. Copyright protection protects any original creative works of authors including:

  1. a) artwork (2 or 3 dimensional),
  2. b) photographs, graphic drawings, and designs as well as other forms of creativity;
  3. c) songs, music, and sound recordings of all kinds;
  4. d) books, manuscripts, publications, and another written work; and
  5. e) plays, movies, shows, and other performance arts.


A trademark, patent, or copyright are all examples of ways you protect your intellectual property. Your right to control and benefit from your efforts are increasingly important in our global economy. Registering a formal claim to your property is a critical step in protecting what you own.

What is the difference between TM, SM, ® and other symbols?

You recognize a registered trademark by the symbol of a circle-R following the trademark name or graphic image. Various typographic symbols show copyrights and patents. The presence or absence of a symbol does not change the validity of the registration, but a best practice is to use a circle-R or circle-C for copyrights every time you mention your intellectual property in print. These symbols give legal grounds for claiming damages in trademark litigation. The following is a list of some typical marks you can use on a web page, in written content, or even in a marketing letter.

  • TM: The TM sign shows the brand name for an unregistered trademark classified as a product (classes 1 to 34). The owner uses this sign to mark what they believe is their brand mark.
  • SM: The SM sign is identical to the TM sign except it designates a service mark (classes 35 to 45).
  • ®: ®: Use the ® symbol once you register a trademark or service mark. It shows that the country authority has approved the registration.
  • ©: Use the © symbol to mark a copyright. The word copyright is substitute sign for Follow it with the year of the publication and owner's name. Use it whether the work has obtained copyright registration or not.
  • Patent Pending: The phrase Patent Pending shows that you filed a patent application but cannot guarantee the application's approval.
What are trademark classes?

Trademark Offices around the world use classes to divide commercial products and services into defined categories.  When you apply for your trademark to protect your brand, you must define the class or classes that you believe are best describe your business activity. 

There are 45 classes – 34 for products and 11 for services – which countries from around the world have standardized for international use under the "Nice International Classification".

These classes group all known products and services. You can register the same trademark if there are similar classes, for example, you may register the trademark KING for computers in class 23, and you can also register the same trademark in class 24 for cosmetics. 

Trademark protection only extends to commercial use within your specified classes.  It is possible, then for two entities conducting business in different classes to use the identical or similar trademarks and for each entity to enjoy full trademark protection in their respective classes. You can choose multiple classes under which to conduct business if you feel the protection must extend beyond only one class.

You can perform a search of your class with the following tool Trademark Class Search

Trademark Search
Why do I need to perform a trademark search?

Once you have a product or service and think you have a name for it, how do you know you can use it as your own? What happens if you unintentionally use a registered trademark name? In the United States, under what common law, people can lay claim to a mark if they use it. It is not necessary to formally register a trademark. This fact and the sovereignty states have over the creation of chartered business entities and trade names, makes a trademark search imperative before one spends time and money registered a trademark.     

Too many people use a name without knowing if they have legal coverage, and they put up big marketing campaigns with names that later they find they cannot use. Performing a Comprehensive Search Study before you decide to register your brand mark is a wise decision especially when you consider future risks of litigation. 

It is a good idea to conduct a Study before you start doing business with a trademark.  It may not be in your best interest to use a mark if another company is already actively conducting business in the same class.  That company may be able to object to your use of the trademark and prohibit you from using the mark in a court of law.

What is a preliminary trademark search?

Your preliminary trademark search is an important first step before you spend time and money considering whether to apply for a potential trademark or not.

If you have trademark experience, you can use free online resources like our Trademark Searchengine, or the Trademark Electronic Search System(TESS) offered to the public by the US Patent and Trademark Office(USPTO) to search for existing marks that are identical to your planned trademark. While preliminary trademark searches are a critical part of your registration process, a successful search that show no conflicts with identical marks does not necessarily mean the Trademark Office will not reject your registration application. 

if you have little or no experience dealing with trademarks, we suggest you find a professional help. Our company offers the offers the service Trademark Comprehensive Study. The Study will give you details about the classes where might want to register your trademark, it will also list of identical and similar trademarks, and finally it will provide you an Attorney's recommendation about registration possibilities and use of your trademark.

How do I perform a trademark search?

First, we recommend your start by defining the class you want to register. You can find your class, using our Trademark Class Search tool. Using this tool you enter your product/service, and it will tell you the class or classes you should register.

After you have found your class(es), you can go directly to your country's Trademark Office and perform the search there. You can also try our Trademark Search engines. 

When searching, try different combinations of your name. For example, if you are searching for AMAZON, look for AMASON, HAMAZON, or similar word patterns. Try several different combinations of words and spellings.

Notice that several countries do not have online trademarks databases. You must go to local Trademark Office and ask for a list of trademarks.

Trademark Search may be challenging and time-consuming and, if you do not have the time or experience, our company offers the service Trademark Comprehensive Study. The Study will give you details about the classes where you might want to register your trademark, it will also include a list of identical and similar trademarks, and finally it will provide you an Attorney's recommendation about registration possibilities and use of your trademark.

Do I need an Attorney to perform a Trademark Search?

No, you don’t, but if you have little or no experience dealing with trademarks, we suggest you find a professional help. Our company offers the offers the service Trademark Comprehensive Study. The Study will give you details about the classes where might want to register your trademark, it will also list of identical and similar trademarks, and finally it will provide you an Attorney's recommendation about registration possibilities and use of your trademark.

Where can I perform a trademark search?

If you have some knowledge about trademark registration, you can search using our Trademark Search engine. If not, we recommend hiring a trademark attorney or trademark service like to handle your trademark registration requirements, especially a trademark search because the entire process is complex and takes time.

Notice that if you do not complete the application process carefully, the registration process could be extended many months and cost far more than you intended to pay. The trademark search is a critical part of the process.

A broad trademark search is essential in today's marketplace given the increasing number of unregistered and common law marks. Globalization of markets also raises the question of entering international markets and registration of marks in foreign countries to protect your brand and your property rights.

You need to understand that even a completed comprehensive trademark search does not guarantee acceptance and registration of your mark. A Trademark Comprehensive Study includes a more extensive review process and, more significantly, a formal opinion estimating the probability of your application's acceptance.


View all