Trademark is a term that can be used to refer to both trademark and service mark. While the trademark refers to goods, a service mark refers to services.
In addition to being used as an identifier for your goods/services, it will also provide legal protection for your brand

This guide will show you what you need to prepare as an aspiring business owner and how acquiring professional services can help you secure and compile the necessary requirements to start a business in the United States. 
 

When starting a new company, many entrepreneurs will have their idea firmly in mind not just for the type of business they are starting and the products and services they offer, but also their business name and logo.