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The New .MOV Domain: A Guide to a Secure, Moving Web Presence

Table of Content

What is the .MOV Domain Name?
Benefits of Using .MOV For Your Website
Potential Use Cases for the .MOV gTLD
Registering a .MOV Domain Name: Important Dates and Requirements
FAQs about .MOV Domain Name
Tips for Choosing the Perfect .MOV Domain Name

The landscape of domain names is constantly changing. Google recently introduced a few new top-level domains (TLDs) to once again transform the domain space. One of the newly announced TLDs is .mov. In this article, we will explain the benefits of the .mov domain name. We will also discuss the potential use cases of this domain extension. Lastly, we’ll share some tips to help you use the .mov domain name correctly.

What is the .MOV Domain Name?

The .MOV domain extension, derived from the term 'movie,' is designed for projects related to digital video. Its primary focus is on digital media, catering to a wide array of interests, from dedicated fan sites and official movie pages to digital archives devoted to film preservation.

A .mov extension can be perfect for a person or business with a connection to movies or videos. Compared to .com and .net sites, only a few .mov websites exist. It means that the site hosted on a .mov domain is poised to show up sooner on the search engine results page.

Benefits of Using .MOV For Your Website

Some of the benefits of using .mov for your website include:

Industry Relevance

The .mov extension is associated with the video industry, which means it could help establish a strong online identity by conveying to users about your association with video content. It may be appealing to production companies, video-sharing platforms, filmmakers, or any organization involved in video-related work.


A specialized domain extension like .mov could make your website's domain name more memorable and distinctive. It may help differentiate your website from others and enhance brand recognition.

Improved SEO

In certain cases, having a relevant domain extension can positively impact search engine optimization (SEO). Since .mov is associated with video-related content, search engines might consider it more relevant when ranking search results for video-related queries.


Finding the desired domain name is difficult with common extensions like .org, .com, or .net. Since these domain extensions have been around for a long time, most domain names have already been taken. You might often have to use hashtags or other special characters with your preferred domain names if you use these extensions.

On the other hand, websites with .mov are less common since the domain name was launched recently. Thus, there is a higher likelihood of finding the desired domain name available for registration. This can be advantageous if you're struggling to find an appropriate domain name with more widely used extensions.

Potential Use Cases for the .MOV gTLD

Below, we list some ways to use the new .mov domain name. We also provide examples of domains that are available as of publication date, related to those uses. For the creation and availability check of these domain names, we follow the steps detailed in the article, Using ChatGPT as Domain Name Generator.

Potential Use Cases


          Example of Available Domain

Video-Sharing Platforms

Video-sharing websites and platforms can use the .mov domain to signify their focus on hosting and sharing video content. It will serve as an indicator to users that the website provides a platform for uploading and viewing videos.


Streaming Companies

Streaming websites can also use the .mov extension since they are all about video content. Most streaming sites currently use the .TV extension, but for new players, the .mov domain could be the differentiating factor. It might allow them to stand out from the crowd.


Film-Production Firms

Film production companies can use a .mov domain to highlight their involvement in the movie industry. It can serve as a memorable and industry-relevant web address for their official website, where they showcase their projects, talents, and services.


Independent Filmmakers

Independent filmmakers can use a .mov domain to establish an online presence and showcase their work. It can help them build a distinct brand identity and convey their association with the film industry.


Film Festivals

Film festivals can adopt a .mov domain to create an online hub for their event. They can use it to provide information about screenings, schedules, ticketing, and other festival-related content.


You can check the availability of .mov domain names through ChatGPT by downloading a plugin. Visit Nominus for more information about how to check domain name availability in real time.

Registering a .MOV Domain Name: Important Dates and Requirements

Google released the .mov domain at the beginning of May 10th, 2023, which means it is now available for registration. Register as soon as possible to get your desired name before someone else takes it. Anyone can register a .mov domain. The registration requirements for the .mov domain name include:

  • 1 to 63 characters must be used 

  • At the time of .mov domain name registration, you must choose a registration period (1-10 years).

  • ​Letter (a-z characters), numbers (0-9), and hyphens can be used. Hyphens cannot be the 3rd or 4th character of the domain name

  • Special characters like $ and * cannot be used

  • Internationalized domain names (IDNs) are supported.

FAQs about .MOV Domain Name

What is the allowed registered period for the .mov domain?

You can register a .mov domain name for 1 to 10 years.

How long will it take to register the .mov domain?

The registration is almost instant, so you won’t have to wait to register your .mov domain name.

Is Trustee service available for the .mov domain?

There is no Trustee service available or required for the .mov domain. Trustee service is designed to meet local presence requirements, especially those associated with country code top-level domains (ccTLDs). There are no such requirements with .mov domain registration, so Trustee service isn’t needed.

Which registry is managing .mov domain names?

Google registry manages the .mov domain names. You can visit them here.

How do I check the availability of a .mov domain name?

You can visit Nominus to check the availability of your desired .mov domain name.

Tips for Choosing the Perfect .MOV Domain Name

Some tips for choosing the right .mov domain name are shared below for your ease.

Keep it Short and Simple

A long domain name is harder for people to remember, which could lead to less traffic for your website. We recommend a .mov domain name that is 6-14 characters long. Don’t use a complicated domain name as it will be harder to remember for consumers, and they will lose their way when trying to search your website.

Avoid Hyphens and Numbers

While hyphens and numbers are allowed with .mov domain name, you should avoid them to keep things simple. These elements can become typos as users try to search for your website. If you share your site via word-of-mouth, it will be harder to convey the right domain name when it has hyphens and numbers.

Stay Specific and On-Brand

With common TLDs like .com and .net, it can be hard to find a specific domain name that resonates with your brand. However, with .mov TLD, you might be able to easily find your preferred domain name. Make sure that the domain name aligns with your brand. Make it specific and unique so people can easily differentiate your brand from competitors.


Overall, the .mov domain extension is a good option for companies associated with film production or video content. It can indicate to users that your business is related to video content production or editing.

Furthermore, since .mov is a new extension, you might be able to find your preferred domain name for this TLD. If you want to register a .mov domain or have any questions about this TLD, visit Nominus. Our experts can assist you with the .mov domain registration process and answer any queries you might have about the domain.